Bella Aura Skincare: Toronto’s Yasmine Jones Favours Nature & The Science of Simplicity

Take your skincare routine back to the basics with Bella Aura. This Toronto-based cruelty-free vegan brand believes in the pure power of nature and the sanctity of tradition.

The brand’s founder, Yasmine Jones, took it upon herself to make products that were truly effective in meeting her skin needs. She shares that after experiencing a time of tremendous personal grief and loss, her skin was imbalanced and unpredictable. As she tried to deal with tides of acne and inflammation, she quickly realized that she was not equipped with effective products to solve her problem. After a five-year journey of creating, Bella Aura’s core collection was released, combining the best of nature and science into beautiful simplicity.

At Bella Aura, Simple is a Science

Instead of marketing products as anti-aging, Bella Aura believes in embracing age and celebrating a life well-lived. The brand aims to target the root cause of skin problems by offering products that re-balance the skin back to health. Instead of striving to be a big name among the beauty industry, this brand places value on the resiliency of skin as opposed to its perfection. These products are made for any skin at any age, to complement your walk of life.

Yasmine shares, “Our mission is to create the most effective, fundamental skincare products possible. We want to produce truly valued staples in your skincare routine and we want you to be able to enjoy our products over the course of your lifetime.”

Staying true to yourself and your skin is one of the core values of the brand. One of the ways that Yasmine stays true to her Moroccan heritage is by supporting the local farming that produces the argan and prickly pear seed oil used in the brand’s products. Both pre-existing and new relationships built with each vendor are based on personal connection and fostering a sense of community. The tradition and wisdom passed down through the generations is something this brand believes should be both respected and honoured.

Sustainable Sugar Cane Packaging

Let’s talk about the Bella Aura packaging! In the world of beauty sustainable packaging is often overlooked. The brand already values the importance of sustainably sourced botanicals, steering away from harmful ingredients that are rough on the skin and on the environment.

In their efforts to take sustainability efforts even further and make a difference by reducing their carbon footprint, Bella Aura utilizes innovative solutions, specifically sugarcane!

The sugarcane tubes or bioplastic tubes are a highly environmentally friendly type of packaging. The carbon footprint of a sugarcane tube is 50% better than that of a conventional PE tube! As long as the tubes are empty, they can be recycled the same way as any conventional PE tube.

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