Caring Goes a Long Way
The Montreal-based woman-led company was founded by Corinne Ohayon in 2009, after visiting her hairstylist sister in Florida. Unsurprisingly, during this vacation, Corinne’s hair gave out to the infamous Sunshine State humidity. The result was frizzy and unmanageable hair. She needed a hair fix quickly and this is when she learned about keratin smoothing treatments. When Corinne returned home to Montreal, she found it hard to find a salon that knew what the treatment was. Soon after, she flew to Brazil to get trained and learn the ins and outs of the keratin industry.
Corinne saw this as an opportunity to create a safer alternative. After connecting with a very talented chemist in Brazil, she created the product and over the last five years, has worked on improving the formulation, its ingredients, the techniques to apply it as well as maintaining it as a customizable product. Since then, the Keratinworks family has grown significantly, with hairstylists all over North America using her treatment on their clients.
The PURE Pack – For all hair types
PURE Shampoo and Conditioner
Enriched with coconut water and oil, vitamins A, B1, B2, C and E. The shampoo and conditioner work together to infuse your hair with pure nutrients that produce health and shine while ensuring optimal pH level for smoothness. The duo also contains keratin proteins and amino acids that reinforce and prolong the effects of your Keratinworks treatment.
PURE Liss BB-Cream
The ultimate multipurpose leave-in conditioner. This unique natural ingredient combination provides hydration and conditioning, as well as heat-protection, damage repair, frizz control, shine and silkiness. Not only does it make your hair look and feel good, it has an irresistible fragrance!
PURE Crystal Serum
The finishing touch to any routine- this serum will further boost your hair’s shine and brilliance. The vitamin E, coconut oil, amino acids, berry extracts and plant-based keratin blend perfectly to nourish and protect your hair. Adding that final sparkle is sure to make you feel like you just left the salon.
- Vancouver-based writer, Gio finds her passion in the areas of fashion, content creation and marketing. She strives to promote a clean, conscious, and active lifestyle through her work. As she gains experience in the areas of fashion and marketing, Gio seeks to foster relationships with brands that have strong values and offer high-quality products.
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